Recruit B2B research participants without the stress
Register for our free Intro to B2B Recruitment course and learn the system Polar Insight uses to recruit decision-makers in the toughest industries.
Trusted by leading organisations in finance, energy, and technology
The recurring recruitment challenge all researchers face
Recruiting B2B participants is one of the hardest challenges in UX and research. Gatekeepers block your outreach. Busy professionals ignore generic invites. The wrong participants cost money, time, and credibility.
We’ve spent over a decade solving this problem - now you can learn the same methods we use, for free.
What you’ll learn in the free course
Finding the right people
Learn how to identify and reach the exact decision-makers your research needs.
Messaging that works
Keeping projects on track
Discover how to reduce drop-off and keep interviews flowing smoothly.
The benefits for you and your career
Clarity
See exactly how to structure recruitment for even the most complex audiences.
Confidence
Run research knowing you can reliably deliver the right participants on time.
Career Edge
Boost your credibility with clients and employers by mastering a rare, high-value skill.
You'll learn...
- The big differences between B2B and consumer recruitment (and why most approaches fail in B2B)
- Designing outreach messaging that gets responses from busy professionals
- Where to find participants without relying on panels or generic lists
- How to identify and reach the right decision-makers in complex, regulated industries
- Quick wins that boost your credibility with clients, employers, and peers
- How to reduce drop-off and keep projects moving fast
- Templates and scripts Polar Insight uses every day to recruit senior stakeholders
Ready to master B2B recruitment once and for all?
✅ Understand why B2B recruitment is harder than consumer - and how to fix it
✅ Get access to the exact scripts and templates we use on live projects
✅ Build the confidence to deliver high-quality participants, every time
This isn’t a sales pitch or a teaser. It’s the real system we use to recruit in complex, regulated industries - shared with you for free - to improve how research and stakeholder engagement is carried out.
Want to hear more?
Submit your details and we'll be in touch with further details and to share the next start date.